Creativity.
This is one virtue a site must possess to lead the race in the ruthless competition in the Internet based business. Because competition and rivalry abounds, every method of marketing must be employed and utilized.
It doesn’t matter if you have a killer product or a professionally designed website, if people don’t know that you exist, it doesn’t matter, and you are not going to make it big. Worst of all, your business could just get killed.
While there are so many methods and schemes used by e-commerce sites today, there are still some of those that can help you with an extra boost in the popularity ratings. One of these is the so called Viral Marketing.
While the term Viral easily depicts a virus, a word very much dreaded by all computer owners, it is not what it seems. You do not actually use a computer virus to spread your business; not only is that illegal, you would probably tick off all of your customers (so much for return sales). Besides, everyone has had enough of all those pop up ads and spyware anyways.
Viral Marketing Overview
Viral Marketing, also known otherwise as Viral Advertising, is a marketing technique used to build public awareness of a product or company. It employs many forms of media to reach out to the public without actually promoting the product as would a traditional advertisement. Viral Advertising is much more elegant and stealthy in its means. By taking on other forms of communication, your marketing piece could get a person hooked and be obliged or amused to actually pass it on, with the product or company advertisement along with it.
In a nutshell, companies ride on the idea that if people like the content of media they will pass it on to their friends and family. They sponsor the certain media, such as a cool flash game, funny video, amusing story and such, which one may pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.
Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pass the product along. If a person sees the name of the person they know as the sender, it most likely will not end up in junk mail and, even better still, may even get read.
Using Viral Marketing to your advantage
The main and foremost advantage of Viral Marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence. All of this can be done for free (or darn near close to it!).
Most every company and website is catching on to the efficacy of Viral Marketing and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, Viral Marketing could easily push you ahead in the ratings game.
Viral Marketing is a stealthy way to get people to know about you and your company. You get them to pass your advertisement along. It is so inexpensive that not doing it could be downright business suicide. All it takes is a great idea, a good addicting game, a funny story; many ideas are still out there. Create a gossip or a buzz, many movies are promoted by using scandals and gossips to make them more popular. Remember the movie “The Blair Witch Project”? Compare that with Blair Witch 2 – this time with traditional advertising as opposed to word of mouth - it was a failure in comparison.
Now it’s your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide for you and your sales figures.
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